Canon may investment in APS-C and release two new cameras

Canon may adjust its product strategy, increase investment in APS-C format cameras and lenses, seek to expand its leading position in the APS-C format market, and develop new EOSR V and EOS R50V cameras. EOS R50V is positioned as an entry-level video camera without body image stabilization. EOS RV may also be positioned as a vlog video camera, but with better heat dissipation capabilities.

Canon rumor said that Canon is adjusting its product strategy and may abandon the strategy of focusing on high-value and high-profit high-end cameras. The high-end camera market is gradually saturated and has a great leading advantage. Next, it will focus on mass-produced models and lightweight and compact models, and continue to increase investment in this field. Entry-level users have great potential.

In addition, there are rumors that Canon will also launch a new RF-S mount APSC lens with the EOS R50V, but the specific specifications are unknown.

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